{"id":63,"date":"2026-11-09T22:05:12","date_gmt":"2026-11-09T21:05:12","guid":{"rendered":"https:\/\/sbhstrategies.com\/index.php\/realisations\/havaianas\/"},"modified":"2026-11-09T22:05:12","modified_gmt":"2026-11-09T21:05:12","slug":"havaianas","status":"publish","type":"sbh_project","link":"https:\/\/sbhstrategies.com\/index.php\/realisations\/havaianas\/","title":{"rendered":"Havaianas"},"content":{"rendered":"<section class=\"case-opening\"><div class=\"case-container\"><div class=\"case-opening-bar\"><a href=\"https:\/\/sbhstrategies.com\/#realisations\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"17\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-arrow-up-left\" aria-hidden=\"true\"><path d=\"M7 17V7h10\"><\/path><path d=\"M17 17 7 7\"><\/path><\/svg><span>R\u00e9alisations<\/span><\/a><span>Campagne<\/span><\/div><div class=\"case-opening-grid\"><div class=\"case-opening-copy\"><span class=\"eyebrow\">SBH STRATEGIES \u00b7 LE TRAVAIL<\/span><h1 class=\"wp-block-post-title\">Havaianas<\/h1><p class=\"case-tagline\">La couleur prend la rue.<\/p><p class=\"case-summary\">Une s\u00e9rie de cr\u00e9ations d\u2019affichage autour des couleurs et de l\u2019univers Havaianas. Chaque visuel fait du produit le point de d\u00e9part de la composition.<\/p><div class=\"case-interventions\"><span class=\"eyebrow\">INTERVENTIONS<\/span><div><span>Concept cr\u00e9atif<\/span><span>Cr\u00e9ation publicitaire<\/span><span>D\u00e9clinaisons visuelles<\/span><span>Affichage<\/span><\/div><\/div><\/div><div class=\"case-opening-proof\"><div class=\"project-sheet-grid project-sheet-lead\"><figure class=\"project-sheet\"><button aria-label=\"Agrandir : Havaianas\" class=\"project-sheet-button\"><span class=\"project-sheet-frame\"><img decoding=\"async\" loading=\"eager\" fetchpriority=\"high\" src=\"https:\/\/sbhstrategies.com\/wp-content\/uploads\/2026\/11\/havaianas.jpeg\" alt=\"Havaianas\"><\/span><span class=\"project-sheet-caption\"><span><b>Havaianas<\/b><small>Campagne<\/small><\/span><span aria-hidden=\"true\" class=\"project-sheet-action\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"17\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-plus\" aria-hidden=\"true\"><path d=\"M5 12h14\"><\/path><path d=\"M12 5v14\"><\/path><\/svg><span>Agrandir<\/span><\/span><\/span><\/button><\/figure><\/div><\/div><\/div><\/div><\/section><div class=\"case-work-edition\"><section aria-labelledby=\"case-work-title\" class=\"case-section\"><div class=\"case-container\"><div class=\"case-section-head\"><div><span class=\"eyebrow\">LES CR\u00c9ATIONS<\/span><h2 id=\"case-work-title\">La couleur,<br><em>en affiches.<\/em><\/h2><\/div><p>Des couleurs franches, un contraste soutenu et une lecture rapide : la campagne conserve le m\u00eame langage en faisant varier les mod\u00e8les, les accords chromatiques et les d\u00e9tails graphiques.<\/p><\/div><div class=\"project-sheet-grid project-sheet-pair\"><figure class=\"project-sheet\"><button aria-label=\"Agrandir : Havaianas \u2014 variation rouge\" class=\"project-sheet-button\"><span class=\"project-sheet-frame\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/sbhstrategies.com\/wp-content\/uploads\/2026\/11\/havaianas-red.jpeg\" alt=\"Havaianas \u2014 variation rouge\"><\/span><span class=\"project-sheet-caption\"><span><b>Havaianas \u2014 variation rouge<\/b><small>Cr\u00e9ation publicitaire \u00b7 affichage<\/small><\/span><span aria-hidden=\"true\" class=\"project-sheet-action\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"17\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-plus\" aria-hidden=\"true\"><path d=\"M5 12h14\"><\/path><path d=\"M12 5v14\"><\/path><\/svg><span>Agrandir<\/span><\/span><\/span><\/button><\/figure><figure class=\"project-sheet\"><button aria-label=\"Agrandir : Havaianas \u2014 variation verte\" class=\"project-sheet-button\"><span class=\"project-sheet-frame\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/sbhstrategies.com\/wp-content\/uploads\/2026\/11\/havaianas-green.jpeg\" alt=\"Havaianas \u2014 variation verte\"><\/span><span class=\"project-sheet-caption\"><span><b>Havaianas \u2014 variation verte<\/b><small>Cr\u00e9ation publicitaire \u00b7 affichage<\/small><\/span><span aria-hidden=\"true\" class=\"project-sheet-action\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"17\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-plus\" aria-hidden=\"true\"><path d=\"M5 12h14\"><\/path><path d=\"M12 5v14\"><\/path><\/svg><span>Agrandir<\/span><\/span><\/span><\/button><\/figure><\/div><\/div><\/section><\/div><section class=\"case-enquiry\"><div class=\"case-container\"><div><span class=\"eyebrow\">VOTRE PROCHAIN PROJET<\/span><h2>Et votre <em>marque ?<\/em><\/h2><\/div><button type=\"button\" aria-haspopup=\"dialog\" aria-expanded=\"false\" data-state=\"closed\" data-slot=\"dialog-trigger\" class=\"brief-trigger\"><span>D\u00e9crire mon projet<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"18\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-plus\" aria-hidden=\"true\"><path d=\"M5 12h14\"><\/path><path d=\"M12 5v14\"><\/path><\/svg><\/button><\/div><\/section><section class=\"case-related\"><div class=\"case-container\"><div class=\"case-related-head\"><h2>\u00c0 d\u00e9couvrir aussi.<\/h2><a href=\"https:\/\/sbhstrategies.com\/#realisations\"><span>Toutes les r\u00e9alisations<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-arrow-up-right\" aria-hidden=\"true\"><path d=\"M7 7h10v10\"><\/path><path d=\"M7 17 17 7\"><\/path><\/svg><\/a><\/div><div class=\"case-related-grid\"><a class=\"case-related-card\" href=\"https:\/\/sbhstrategies.com\/index.php\/realisations\/oncle-med\/\"><span class=\"case-related-image\"><img decoding=\"async\" src=\"https:\/\/sbhstrategies.com\/wp-content\/uploads\/2026\/11\/oncle-med.jpeg\" alt=\"Le go\u00fbt du d\u00e9tail.\" loading=\"lazy\"><\/span><span class=\"case-related-category\">Identit\u00e9 &amp; contenu<\/span><span class=\"case-related-title\">Oncle Med<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"17\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-arrow-up-right\" aria-hidden=\"true\"><path d=\"M7 7h10v10\"><\/path><path d=\"M7 17 17 7\"><\/path><\/svg><\/span><\/a><a class=\"case-related-card\" href=\"https:\/\/sbhstrategies.com\/index.php\/realisations\/yves-rocher\/\"><span class=\"case-related-image\"><img decoding=\"async\" src=\"https:\/\/sbhstrategies.com\/wp-content\/uploads\/2026\/11\/yves-beauty.jpeg\" alt=\"La beaut\u00e9 au naturel.\" loading=\"lazy\"><\/span><span class=\"case-related-category\">Campagne<\/span><span class=\"case-related-title\">Yves Rocher<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"17\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-arrow-up-right\" aria-hidden=\"true\"><path d=\"M7 7h10v10\"><\/path><path d=\"M7 17 17 7\"><\/path><\/svg><\/span><\/a><a class=\"case-related-card\" href=\"https:\/\/sbhstrategies.com\/index.php\/realisations\/cil\/\"><span class=\"case-related-image\"><img decoding=\"async\" src=\"https:\/\/sbhstrategies.com\/wp-content\/uploads\/2026\/11\/cil.jpeg\" alt=\"Le confort s\u2019affiche.\" loading=\"lazy\"><\/span><span class=\"case-related-category\">Campagne<\/span><span class=\"case-related-title\">Compagnie Ivoirienne de Literie<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"17\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-arrow-up-right\" aria-hidden=\"true\"><path d=\"M7 7h10v10\"><\/path><path d=\"M7 17 17 7\"><\/path><\/svg><\/span><\/a><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"<p>Couleurs franches, \u00e9nergie et l\u00e9g\u00e8ret\u00e9 : des cr\u00e9ations d\u2019affichage qui font vivre l\u2019univers Havaianas dans l\u2019espace urbain.<\/p>\n","protected":false},"featured_media":13,"menu_order":1,"template":"","sbh_project_type":[2],"class_list":["post-63","sbh_project","type-sbh_project","status-publish","has-post-thumbnail","hentry","sbh_project_type-campagne"],"yoast_head":"<!-- This site is optimized 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