{"id":65,"date":"2026-11-09T22:05:12","date_gmt":"2026-11-09T21:05:12","guid":{"rendered":"https:\/\/sbhstrategies.com\/index.php\/realisations\/cil\/"},"modified":"2026-11-09T22:05:13","modified_gmt":"2026-11-09T21:05:13","slug":"cil","status":"publish","type":"sbh_project","link":"https:\/\/sbhstrategies.com\/index.php\/realisations\/cil\/","title":{"rendered":"Compagnie Ivoirienne de Literie"},"content":{"rendered":"<section class=\"case-opening\"><div class=\"case-container\"><div class=\"case-opening-bar\"><a href=\"https:\/\/sbhstrategies.com\/#realisations\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"17\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-arrow-up-left\" aria-hidden=\"true\"><path d=\"M7 17V7h10\"><\/path><path d=\"M17 17 7 7\"><\/path><\/svg><span>R\u00e9alisations<\/span><\/a><span>Campagne<\/span><\/div><div class=\"case-opening-grid\"><div class=\"case-opening-copy\"><span class=\"eyebrow\">SBH STRATEGIES \u00b7 LE TRAVAIL<\/span><h1 class=\"wp-block-post-title\">Compagnie Ivoirienne de Literie<\/h1><p class=\"case-tagline\">Le confort s\u2019affiche.<\/p><p class=\"case-summary\">Une campagne d\u00e9clin\u00e9e autour des gammes de matelas de la Compagnie Ivoirienne de Literie. Le confort du produit est au centre de chaque composition.<\/p><div class=\"case-interventions\"><span class=\"eyebrow\">INTERVENTIONS<\/span><div><span>Concept de campagne<\/span><span>Cr\u00e9ation publicitaire<\/span><span>D\u00e9clinaisons par gamme<\/span><span>Affichage<\/span><\/div><\/div><\/div><div class=\"case-opening-proof\"><div class=\"project-sheet-grid project-sheet-lead\"><figure class=\"project-sheet\"><button aria-label=\"Agrandir : CIL \u2014 cr\u00e9ation de campagne\" class=\"project-sheet-button\"><span class=\"project-sheet-frame\"><img decoding=\"async\" loading=\"eager\" fetchpriority=\"high\" src=\"https:\/\/sbhstrategies.com\/wp-content\/uploads\/2026\/11\/cil.jpeg\" alt=\"CIL \u2014 cr\u00e9ation de campagne\"><\/span><span class=\"project-sheet-caption\"><span><b>CIL \u2014 cr\u00e9ation de campagne<\/b><small>Affichage \u00b7 format vertical<\/small><\/span><span aria-hidden=\"true\" class=\"project-sheet-action\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"17\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-plus\" aria-hidden=\"true\"><path d=\"M5 12h14\"><\/path><path d=\"M12 5v14\"><\/path><\/svg><span>Agrandir<\/span><\/span><\/span><\/button><\/figure><\/div><\/div><\/div><\/div><\/section><div class=\"case-work-edition\"><section aria-labelledby=\"case-work-title\" class=\"case-section\"><div class=\"case-container\"><div class=\"case-section-head\"><div><span class=\"eyebrow\">LES CR\u00c9ATIONS<\/span><h2 id=\"case-work-title\">Les gammes<br><em>CIL.<\/em><\/h2><\/div><p>Un m\u00eame dispositif graphique relie la gamme : des personnages mis en sc\u00e8ne sur le matelas, une accroche imm\u00e9diatement lisible et une couleur propre \u00e0 chaque r\u00e9f\u00e9rence. Le produit et son b\u00e9n\u00e9fice se lisent ensemble.<\/p><\/div><div class=\"project-sheet-grid project-sheet-posters\"><figure class=\"project-sheet\"><button aria-label=\"Agrandir : CIL \u2014 d\u00e9clinaison de gamme\" class=\"project-sheet-button\"><span class=\"project-sheet-frame\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/sbhstrategies.com\/wp-content\/uploads\/2026\/11\/cil-2.jpeg\" alt=\"CIL \u2014 d\u00e9clinaison de gamme\"><\/span><span class=\"project-sheet-caption\"><span><b>CIL \u2014 d\u00e9clinaison de gamme<\/b><small>Affichage \u00b7 format vertical<\/small><\/span><span aria-hidden=\"true\" class=\"project-sheet-action\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"17\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-plus\" aria-hidden=\"true\"><path d=\"M5 12h14\"><\/path><path d=\"M12 5v14\"><\/path><\/svg><span>Agrandir<\/span><\/span><\/span><\/button><\/figure><figure class=\"project-sheet\"><button aria-label=\"Agrandir : CIL \u2014 d\u00e9clinaison de gamme\" class=\"project-sheet-button\"><span class=\"project-sheet-frame\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/sbhstrategies.com\/wp-content\/uploads\/2026\/11\/cil-3.jpeg\" alt=\"CIL \u2014 d\u00e9clinaison de gamme\"><\/span><span class=\"project-sheet-caption\"><span><b>CIL \u2014 d\u00e9clinaison de gamme<\/b><small>Affichage \u00b7 format vertical<\/small><\/span><span aria-hidden=\"true\" class=\"project-sheet-action\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"17\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-plus\" aria-hidden=\"true\"><path d=\"M5 12h14\"><\/path><path d=\"M12 5v14\"><\/path><\/svg><span>Agrandir<\/span><\/span><\/span><\/button><\/figure><\/div><\/div><\/section><\/div><section class=\"case-enquiry\"><div class=\"case-container\"><div><span class=\"eyebrow\">VOTRE PROCHAIN PROJET<\/span><h2>Et votre <em>marque ?<\/em><\/h2><\/div><button type=\"button\" aria-haspopup=\"dialog\" aria-expanded=\"false\" data-state=\"closed\" data-slot=\"dialog-trigger\" class=\"brief-trigger\"><span>D\u00e9crire mon projet<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"18\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-plus\" aria-hidden=\"true\"><path d=\"M5 12h14\"><\/path><path d=\"M12 5v14\"><\/path><\/svg><\/button><\/div><\/section><section class=\"case-related\"><div class=\"case-container\"><div class=\"case-related-head\"><h2>\u00c0 d\u00e9couvrir aussi.<\/h2><a href=\"https:\/\/sbhstrategies.com\/#realisations\"><span>Toutes les r\u00e9alisations<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-arrow-up-right\" aria-hidden=\"true\"><path d=\"M7 7h10v10\"><\/path><path d=\"M7 17 17 7\"><\/path><\/svg><\/a><\/div><div class=\"case-related-grid\"><a class=\"case-related-card\" href=\"https:\/\/sbhstrategies.com\/index.php\/realisations\/universelle\/\"><span class=\"case-related-image\"><img decoding=\"async\" src=\"https:\/\/sbhstrategies.com\/wp-content\/uploads\/2026\/11\/universelle-durable.jpeg\" alt=\"Construire durablement.\" loading=\"lazy\"><\/span><span class=\"case-related-category\">Campagne<\/span><span class=\"case-related-title\">Universelle Industries<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"17\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-arrow-up-right\" aria-hidden=\"true\"><path d=\"M7 7h10v10\"><\/path><path d=\"M7 17 17 7\"><\/path><\/svg><\/span><\/a><a class=\"case-related-card\" href=\"https:\/\/sbhstrategies.com\/index.php\/realisations\/yves-rocher\/\"><span class=\"case-related-image\"><img decoding=\"async\" src=\"https:\/\/sbhstrategies.com\/wp-content\/uploads\/2026\/11\/yves-beauty.jpeg\" alt=\"La beaut\u00e9 au naturel.\" loading=\"lazy\"><\/span><span class=\"case-related-category\">Campagne<\/span><span class=\"case-related-title\">Yves Rocher<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"17\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-arrow-up-right\" aria-hidden=\"true\"><path d=\"M7 7h10v10\"><\/path><path d=\"M7 17 17 7\"><\/path><\/svg><\/span><\/a><a class=\"case-related-card\" href=\"https:\/\/sbhstrategies.com\/index.php\/realisations\/havaianas\/\"><span class=\"case-related-image\"><img decoding=\"async\" src=\"https:\/\/sbhstrategies.com\/wp-content\/uploads\/2026\/11\/havaianas.jpeg\" alt=\"La couleur prend la rue.\" loading=\"lazy\"><\/span><span class=\"case-related-category\">Campagne<\/span><span class=\"case-related-title\">Havaianas<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"17\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-arrow-up-right\" aria-hidden=\"true\"><path d=\"M7 7h10v10\"><\/path><path d=\"M7 17 17 7\"><\/path><\/svg><\/span><\/a><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"<p>Des cr\u00e9ations publicitaires pour les gammes de matelas CIL, avec un langage visuel commun et des d\u00e9clinaisons adapt\u00e9es aux produits.<\/p>\n","protected":false},"featured_media":10,"menu_order":3,"template":"","sbh_project_type":[2],"class_list":["post-65","sbh_project","type-sbh_project","status-publish","has-post-thumbnail","hentry","sbh_project_type-campagne"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Compagnie Ivoirienne de Literie - SBH Strategies<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbhstrategies.com\/index.php\/realisations\/cil\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Compagnie Ivoirienne de Literie - SBH Strategies\" \/>\n<meta property=\"og:description\" content=\"Des cr\u00e9ations publicitaires pour les gammes de matelas CIL, avec un langage visuel commun et des 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