{"id":66,"date":"2026-11-09T22:05:12","date_gmt":"2026-11-09T21:05:12","guid":{"rendered":"https:\/\/sbhstrategies.com\/index.php\/realisations\/universelle\/"},"modified":"2026-11-09T22:05:13","modified_gmt":"2026-11-09T21:05:13","slug":"universelle","status":"publish","type":"sbh_project","link":"https:\/\/sbhstrategies.com\/index.php\/realisations\/universelle\/","title":{"rendered":"Universelle Industries"},"content":{"rendered":"<section class=\"case-opening\"><div class=\"case-container\"><div class=\"case-opening-bar\"><a href=\"https:\/\/sbhstrategies.com\/#realisations\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"17\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-arrow-up-left\" aria-hidden=\"true\"><path d=\"M7 17V7h10\"><\/path><path d=\"M17 17 7 7\"><\/path><\/svg><span>R\u00e9alisations<\/span><\/a><span>Campagne<\/span><\/div><div class=\"case-opening-grid\"><div class=\"case-opening-copy\"><span class=\"eyebrow\">SBH STRATEGIES \u00b7 LE TRAVAIL<\/span><h1 class=\"wp-block-post-title\">Universelle Industries<\/h1><p class=\"case-tagline\">Construire durablement.<\/p><p class=\"case-summary\">Plusieurs prises de parole pour Universelle Industries : valoriser les mat\u00e9riaux de construction, sensibiliser \u00e0 la s\u00e9curit\u00e9 au travail et prolonger l\u2019image de marque sur des supports d\u2019\u00e9dition.<\/p><div class=\"case-interventions\"><span class=\"eyebrow\">INTERVENTIONS<\/span><div><span>Direction artistique<\/span><span>Cr\u00e9ation publicitaire<\/span><span>Communication interne<\/span><span>Affichage<\/span><span>\u00c9dition<\/span><span>Calendriers<\/span><\/div><\/div><nav aria-label=\"Dans ce projet\" class=\"case-chapters\"><a href=\"#series-durable\"><span>Marque &amp; produits<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-arrow-up-right\" aria-hidden=\"true\"><path d=\"M7 7h10v10\"><\/path><path d=\"M7 17 17 7\"><\/path><\/svg><\/a><a href=\"#series-prevention\"><span>Pr\u00e9vention<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-arrow-up-right\" aria-hidden=\"true\"><path d=\"M7 7h10v10\"><\/path><path d=\"M7 17 17 7\"><\/path><\/svg><\/a><a href=\"#series-edition\"><span>\u00c9dition<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-arrow-up-right\" aria-hidden=\"true\"><path d=\"M7 7h10v10\"><\/path><path d=\"M7 17 17 7\"><\/path><\/svg><\/a><\/nav><\/div><div class=\"case-opening-proof\"><div class=\"project-sheet-grid project-sheet-lead\"><figure class=\"project-sheet\"><button aria-label=\"Agrandir : Construire durablement\" class=\"project-sheet-button\"><span class=\"project-sheet-frame\"><img decoding=\"async\" loading=\"eager\" fetchpriority=\"high\" src=\"https:\/\/sbhstrategies.com\/wp-content\/uploads\/2026\/11\/universelle-durable.jpeg\" alt=\"Construire durablement\"><\/span><span class=\"project-sheet-caption\"><span><b>Construire durablement<\/b><small>Communication de marque \u00b7 visuel vertical<\/small><\/span><span aria-hidden=\"true\" class=\"project-sheet-action\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"17\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-plus\" aria-hidden=\"true\"><path d=\"M5 12h14\"><\/path><path d=\"M12 5v14\"><\/path><\/svg><span>Agrandir<\/span><\/span><\/span><\/button><\/figure><\/div><\/div><\/div><\/div><\/section><div class=\"case-work-edition\"><section id=\"series-durable\" aria-labelledby=\"series-heading-durable\" class=\"case-section case-section-durable \"><div class=\"case-container\"><div class=\"case-section-head\"><div><span class=\"eyebrow\">COMMUNICATION DE MARQUE &amp; PRODUITS<\/span><h2 id=\"series-heading-durable\">La marque.<br><em>Les mati\u00e8res.<\/em><\/h2><\/div><p>Le mat\u00e9riau devient le sujet de la composition : acier, v\u00e9g\u00e9tal et paysage urbain construisent une pr\u00e9sence de marque, prolong\u00e9e par les campagnes produits.<\/p><\/div><div class=\"project-sheet-grid project-sheet-pair\"><figure class=\"project-sheet\"><button aria-label=\"Agrandir : B\u00e9ton\" class=\"project-sheet-button\"><span class=\"project-sheet-frame\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/sbhstrategies.com\/wp-content\/uploads\/2026\/11\/universelle-beton.jpeg\" alt=\"B\u00e9ton\"><\/span><span class=\"project-sheet-caption\"><span><b>B\u00e9ton<\/b><small>Campagne produits \u00b7 format horizontal<\/small><\/span><span aria-hidden=\"true\" class=\"project-sheet-action\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"17\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-plus\" aria-hidden=\"true\"><path d=\"M5 12h14\"><\/path><path d=\"M12 5v14\"><\/path><\/svg><span>Agrandir<\/span><\/span><\/span><\/button><\/figure><figure class=\"project-sheet\"><button aria-label=\"Agrandir : T\u00f4le\" class=\"project-sheet-button\"><span class=\"project-sheet-frame\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/sbhstrategies.com\/wp-content\/uploads\/2026\/11\/universelle-tole.jpeg\" alt=\"T\u00f4le\"><\/span><span class=\"project-sheet-caption\"><span><b>T\u00f4le<\/b><small>Campagne produits \u00b7 format horizontal<\/small><\/span><span aria-hidden=\"true\" class=\"project-sheet-action\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"17\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-plus\" aria-hidden=\"true\"><path d=\"M5 12h14\"><\/path><path d=\"M12 5v14\"><\/path><\/svg><span>Agrandir<\/span><\/span><\/span><\/button><\/figure><\/div><\/div><\/section><section id=\"series-prevention\" aria-labelledby=\"series-heading-prevention\" class=\"case-section case-section-prevention case-section-dark\"><div class=\"case-container\"><div class=\"case-section-head\"><div><span class=\"eyebrow\">SENSIBILISATION &amp; COMMUNICATION INTERNE<\/span><h2 id=\"series-heading-prevention\">Z\u00e9ro<br><em>Accident.<\/em><\/h2><\/div><p>Une campagne consacr\u00e9e au bien-\u00eatre et \u00e0 la s\u00e9curit\u00e9 au travail. Une affiche et deux formats horizontaux partagent une accroche directe et les rep\u00e8res de la marque.<\/p><\/div><div class=\"project-sheet-grid project-sheet-mixed\"><figure class=\"project-sheet\"><button aria-label=\"Agrandir : Mois Z\u00e9ro Accident\" class=\"project-sheet-button\"><span class=\"project-sheet-frame\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/sbhstrategies.com\/wp-content\/uploads\/2026\/11\/universelle-zero-accident.jpeg\" alt=\"Mois Z\u00e9ro Accident\"><\/span><span class=\"project-sheet-caption\"><span><b>Mois Z\u00e9ro Accident<\/b><small>Affiche de sensibilisation \u00b7 format vertical<\/small><\/span><span aria-hidden=\"true\" class=\"project-sheet-action\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"17\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-plus\" aria-hidden=\"true\"><path d=\"M5 12h14\"><\/path><path d=\"M12 5v14\"><\/path><\/svg><span>Agrandir<\/span><\/span><\/span><\/button><\/figure><figure class=\"project-sheet\"><button aria-label=\"Agrandir : La pr\u00e9vention, par le portrait\" class=\"project-sheet-button\"><span class=\"project-sheet-frame\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/sbhstrategies.com\/wp-content\/uploads\/2026\/11\/universelle-zero-accident-personnel.jpeg\" alt=\"La pr\u00e9vention, par le portrait\"><\/span><span class=\"project-sheet-caption\"><span><b>La pr\u00e9vention, par le portrait<\/b><small>D\u00e9clinaison de campagne \u00b7 format horizontal<\/small><\/span><span aria-hidden=\"true\" class=\"project-sheet-action\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"17\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-plus\" aria-hidden=\"true\"><path d=\"M5 12h14\"><\/path><path d=\"M12 5v14\"><\/path><\/svg><span>Agrandir<\/span><\/span><\/span><\/button><\/figure><figure class=\"project-sheet\"><button aria-label=\"Agrandir : La pr\u00e9vention, par l\u2019illustration\" class=\"project-sheet-button\"><span class=\"project-sheet-frame\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/sbhstrategies.com\/wp-content\/uploads\/2026\/11\/universelle-zero-accident-prevention.jpeg\" alt=\"La pr\u00e9vention, par l\u2019illustration\"><\/span><span class=\"project-sheet-caption\"><span><b>La pr\u00e9vention, par l\u2019illustration<\/b><small>D\u00e9clinaison de campagne \u00b7 format horizontal<\/small><\/span><span aria-hidden=\"true\" class=\"project-sheet-action\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"17\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-plus\" aria-hidden=\"true\"><path d=\"M5 12h14\"><\/path><path d=\"M12 5v14\"><\/path><\/svg><span>Agrandir<\/span><\/span><\/span><\/button><\/figure><\/div><\/div><\/section><section id=\"series-edition\" aria-labelledby=\"series-heading-edition\" class=\"case-section case-section-edition \"><div class=\"case-container\"><div class=\"case-section-head\"><div><span class=\"eyebrow\">\u00c9DITION &amp; DESIGN GRAPHIQUE<\/span><h2 id=\"series-heading-edition\">L\u2019ann\u00e9e<br><em>en image.<\/em><\/h2><\/div><p>Deux compositions de calendrier, en formats vertical et horizontal. Le visuel de marque accompagne les informations utiles au quotidien.<\/p><\/div><div class=\"project-sheet-grid project-sheet-pair\"><figure class=\"project-sheet\"><button aria-label=\"Agrandir : Calendrier vertical\" class=\"project-sheet-button\"><span class=\"project-sheet-frame\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/sbhstrategies.com\/wp-content\/uploads\/2026\/11\/universelle-calendrier-portrait.jpeg\" alt=\"Calendrier vertical\"><\/span><span class=\"project-sheet-caption\"><span><b>Calendrier vertical<\/b><small>\u00c9dition \u00b7 pr\u00e9sentation du support<\/small><\/span><span aria-hidden=\"true\" class=\"project-sheet-action\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"17\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-plus\" aria-hidden=\"true\"><path d=\"M5 12h14\"><\/path><path d=\"M12 5v14\"><\/path><\/svg><span>Agrandir<\/span><\/span><\/span><\/button><\/figure><figure class=\"project-sheet\"><button aria-label=\"Agrandir : Calendrier horizontal\" class=\"project-sheet-button\"><span class=\"project-sheet-frame\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/sbhstrategies.com\/wp-content\/uploads\/2026\/11\/universelle-calendrier-paysage.jpeg\" alt=\"Calendrier horizontal\"><\/span><span class=\"project-sheet-caption\"><span><b>Calendrier horizontal<\/b><small>\u00c9dition \u00b7 pr\u00e9sentation du support<\/small><\/span><span aria-hidden=\"true\" class=\"project-sheet-action\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"17\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-plus\" aria-hidden=\"true\"><path d=\"M5 12h14\"><\/path><path d=\"M12 5v14\"><\/path><\/svg><span>Agrandir<\/span><\/span><\/span><\/button><\/figure><\/div><\/div><\/section><\/div><section class=\"case-enquiry\"><div class=\"case-container\"><div><span class=\"eyebrow\">VOTRE PROCHAIN PROJET<\/span><h2>Et votre <em>marque ?<\/em><\/h2><\/div><button type=\"button\" aria-haspopup=\"dialog\" aria-expanded=\"false\" data-state=\"closed\" data-slot=\"dialog-trigger\" class=\"brief-trigger\"><span>D\u00e9crire mon projet<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"18\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-plus\" aria-hidden=\"true\"><path d=\"M5 12h14\"><\/path><path d=\"M12 5v14\"><\/path><\/svg><\/button><\/div><\/section><section class=\"case-related\"><div class=\"case-container\"><div class=\"case-related-head\"><h2>\u00c0 d\u00e9couvrir aussi.<\/h2><a href=\"https:\/\/sbhstrategies.com\/#realisations\"><span>Toutes les r\u00e9alisations<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-arrow-up-right\" aria-hidden=\"true\"><path d=\"M7 7h10v10\"><\/path><path d=\"M7 17 17 7\"><\/path><\/svg><\/a><\/div><div class=\"case-related-grid\"><a class=\"case-related-card\" href=\"https:\/\/sbhstrategies.com\/index.php\/realisations\/digital\/\"><span class=\"case-related-image\"><img decoding=\"async\" src=\"https:\/\/sbhstrategies.com\/wp-content\/uploads\/2026\/11\/street-social.jpeg\" alt=\"Chaque prise de parole compte.\" loading=\"lazy\"><\/span><span class=\"case-related-category\">Digital<\/span><span class=\"case-related-title\">Contenus de marque<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"17\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-arrow-up-right\" aria-hidden=\"true\"><path d=\"M7 7h10v10\"><\/path><path d=\"M7 17 17 7\"><\/path><\/svg><\/span><\/a><a class=\"case-related-card\" href=\"https:\/\/sbhstrategies.com\/index.php\/realisations\/yves-rocher\/\"><span class=\"case-related-image\"><img decoding=\"async\" src=\"https:\/\/sbhstrategies.com\/wp-content\/uploads\/2026\/11\/yves-beauty.jpeg\" alt=\"La beaut\u00e9 au naturel.\" loading=\"lazy\"><\/span><span class=\"case-related-category\">Campagne<\/span><span class=\"case-related-title\">Yves Rocher<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"17\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-arrow-up-right\" aria-hidden=\"true\"><path d=\"M7 7h10v10\"><\/path><path d=\"M7 17 17 7\"><\/path><\/svg><\/span><\/a><a class=\"case-related-card\" href=\"https:\/\/sbhstrategies.com\/index.php\/realisations\/havaianas\/\"><span class=\"case-related-image\"><img decoding=\"async\" src=\"https:\/\/sbhstrategies.com\/wp-content\/uploads\/2026\/11\/havaianas.jpeg\" alt=\"La couleur prend la rue.\" loading=\"lazy\"><\/span><span class=\"case-related-category\">Campagne<\/span><span class=\"case-related-title\">Havaianas<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"17\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-arrow-up-right\" aria-hidden=\"true\"><path d=\"M7 7h10v10\"><\/path><path d=\"M7 17 17 7\"><\/path><\/svg><\/span><\/a><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"<p>Communication de marque, sensibilisation \u00e0 la s\u00e9curit\u00e9 au travail et \u00e9dition : plusieurs prises de parole r\u00e9unies dans un m\u00eame univers industriel.<\/p>\n","protected":false},"featured_media":26,"menu_order":4,"template":"","sbh_project_type":[2],"class_list":["post-66","sbh_project","type-sbh_project","status-publish","has-post-thumbnail","hentry","sbh_project_type-campagne"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Universelle Industries - SBH Strategies<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbhstrategies.com\/index.php\/realisations\/universelle\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Universelle Industries - SBH Strategies\" \/>\n<meta property=\"og:description\" content=\"Communication de marque, sensibilisation \u00e0 la s\u00e9curit\u00e9 au travail et \u00e9dition : plusieurs 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